Social Media Manager
Why Is It Important to Get a Social Media Manager?
Social media plays a major role in how customers discover and trust your brand. A Social Media Manager ensures your business stays visible, consistent, and engaging without taking time away from your core work.
When to Get a Social Media Manager?
You should get a Social Media Manager when managing your online presence starts taking time away from running your business. If posting feels inconsistent, engagement is low, or you’re struggling to grow your audience, it’s time to get expert support.
Social Media Manager
Key Responsibilities:
- Content Strategy Development: Develop and implement a comprehensive social media content strategy aligned with the agency’s branding and objectives. Research industry trends, competitor strategies, and audience preferences to inform content planning.
- Content Creation and Curation: Create engaging and high-quality content for various social media platforms, including but not limited to text posts, images, videos, and infographics. Curate relevant content from external sources to supplement original content and maintain a consistent posting schedule.
- Community Engagement: Foster meaningful interactions with the agency’s audience through active engagement, responding to comments, messages, and inquiries in a timely and professional manner. Cultivate relationships with influencers, partners, and industry stakeholders to expand the agency’s reach and visibility.
- Social Media Advertising: Plan, execute, and optimize social media advertising campaigns to increase brand awareness, drive traffic, and generate leads. Monitor ad performance, analyze key metrics, and adjust strategies accordingly to maximize ROI.
- Analytics and Reporting: Monitor social media analytics and track key performance indicators (KPIs) to assess the effectiveness of social media efforts. Prepare regular reports detailing performance insights, trends, and recommendations for optimization.
- Platform Management: Manage and maintain the agency’s presence on various social media platforms, including but not limited to Facebook, Instagram, Tiktok, Twitter, LinkedIn, and Pinterest. Stay up-to-date with platform updates, algorithm changes, and best practices to ensure maximum visibility and engagement.
- Campaign Planning and Execution: Collaborate with internal teams to develop and execute social media campaigns aligned with marketing initiatives, product launches, and promotional events. Coordinate with graphic designers, copywriters, and other team members to create compelling campaign assets.
- Brand Advocacy and Reputation Management: Act as a brand advocate, monitoring online conversations and sentiment to maintain a positive brand image. Address and resolve any negative feedback or customer issues in a timely and proactive manner.
